‘Team Jacob’ conquers Wash-A-Palooza

The “palooza” gimmick generated numbers of publicity stunts including thousands of sweethearts and couples kissing in public, to a laptop-palooza promo from a popular computer brand.

Last Saturday, Electrolux added another “palooza”-called publicity to stage their new and efficient washing machines. The popular appliance maker staged an Amazing Race-like event in Eastwood City, Quezon City called “Wash-A-Palooza”.

Electrolux’s Wash-A-Palooza showcases their world-class, efficient, and cost-saving washing machines by initiating a fun and exciting team game similar with a popular TV game that needs both mental and physical capabilities.

Wash-A-Palooza is played by 20 teams, each with four (4) members. Some team names will really get your attention (it really shows how creative Filipinos are…LOL!). One team named their group “Team-Ba” (pail); another team called themselves “Team Jacob” – trying to attract strength from the name itself; one group called themselves “Love Team”.

Other teams were Team Inquirer, Team French Fries, and Team Easy Rock. I forgot the names of other teams; retention is better when the names are creative!

The Amazing Race-like challenge took around four hours of running around Eastwood City. Take note of the word “around”! Literally it would test your fitness because you have to go all around Eastwood City; enter different stores, wander inside the Eastwood Mall, and roam the grounds.

 It would drain your stored energy out of you. But you know what, even though only three will get a place, everyone’s ecstatic over the loot bags, appliances, and a good dinner from Fazolis!

Each participant, win or lose, will get his “choose-your-own” appliance (choices are flat iron, rice cooker, coffe maker, and toaster) upon finishing the game. Aside from that, participants got their loot bags containing Summit Media magazines, and a few goodies from Jack ‘N Jill, Nature’s Spring, and Xplode.

Plus, all participants had this really satisfying dinner from Fazolis. I got amused with the style of this Eastwood resto. Thanks to unlimited garlic sticks!

In the end, the teams who emerged as winners were Team French Fries (3rd Place), Team Inquirer (2nd Place), and Team Jacob (1st Place). Aside from the goodies, they also bag Sodexho gift certificates, medals, and the bragging rights (oh it’s given…HAHA!).


------------------------------------------------------------------

By the way, it is my first time in Eastwood City and I fell in love with the place. I am only familiar with The Fort in Taguig City since I reside near Fort Bonifacio.
Eastwood, like The Fort, is also a world-class hub. Here are some of the photos I got during the Wash-A-Palooza event: